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| Promo | Dates | Days | Spend | Purchases | Conv. Value | AOV | CPA | ROAS |
|---|---|---|---|---|---|---|---|---|
| PC-1 DYO 10% | Feb 27 – Mar 6 | 8 | $63,073 | 56 | $313,473 | $5,598 | $1,126 | 4.97x |
| PC-2 Sitewide 12% | Mar 7 – Mar 17 | 11 | $103,018 | 160 | $1,000,602 | $6,254 | $644 | 9.71x |
| PC-3 Bigger Building | Mar 18 – Mar 31 | 14 | $90,666 | 153 | $1,010,896 | $6,607 | $593 | 11.15x |
| PC-4 DYO 10% | Mar 28 – Mar 31 | 4 | $19,948 | 27 | $166,315 | $6,160 | $739 | 8.34x |
| Promo | Impressions | Reach | Frequency | CPM | Daily Spend | Daily Purchases |
|---|---|---|---|---|---|---|
| PC-1 DYO 10% | 7,487,222 | 1,904,492 | 3.93 | $8.42 | $7,884 | 7.0 |
| PC-2 Sitewide 12% | 10,551,497 | 2,637,207 | 4.00 | $9.76 | $9,365 | 14.5 |
| PC-3 Bigger Building | 9,610,461 | 2,722,738 | 3.53 | $9.43 | $6,476 | 10.9 |
| PC-4 DYO 10% | 1,555,814 | 634,081 | 2.45 | $12.82 | $4,987 | 6.8 |
2.52M people reached — the broadest offer (sitewide 12%) reached the broadest audience and generated the highest daily purchase volume at 13.4/day.
3.24 frequency vs 3.93 for PC-1. The audience saw fewer repeated impressions, suggesting Advantage+ found fresh converters efficiently at lower spend.
| Code | Promo | Uses | Revenue | Discount Given | Avg Order | Avg Disc % |
|---|---|---|---|---|---|---|
| BUILD10 | PC-1: DYO 10% | 67 | $443,057 | $44,246 | $6,613 | 10.0% |
| SAVE12 | PC-2: Sitewide 12% | 272 | $1,925,708 | $231,085 | $7,080 | 12.0% |
| BIGSAVE | PC-3: Tiered Std Kits | 86 | $613,023 | $74,292 | $7,128 | 12.1% |
| FLASH15 | Flash: DYO 15% | 56 | $609,332 | $89,717 | $10,881 | 14.7% |
| DYO10 | PC-4: DYO 10% | 13 | $93,530 | $9,353 | $7,195 | 10.0% |
| Period | Dates | Days | Ad Spend | Meta Purchases | CPA | ROAS |
|---|---|---|---|---|---|---|
| PC-3 Solo | Mar 18 – Mar 22 | 5 | $45,807 | 53 | $864 | 7.54x |
| PC-3 + Overlap | Mar 23 – Mar 31 | 9 | $44,859 | 100 | $449 | 14.83x |
| Code | Uses | Revenue | Avg Order | Promoted Via |
|---|---|---|---|---|
| BIGSAVE | 62 | $481,297 | $7,763 | Meta ads + on-site |
| FLASH15 | 56 | $609,332 | $10,881 | On-site only (banner, slider) |
| DYO10 | 13 | $93,530 | $7,195 | On-site only (launched Mar 28) |
| Total | 131 | $1,184,159 | $9,039 |
Mar 28–31. 27 purchases on $19,948 spend. 8.34x ROAS. DYO-specific offer, narrower audience than sitewide promos.
Mar 23–31. 100 Meta-attributed purchases on $44,859 spend. Multiple on-site offers active alongside BIGSAVE ads.
$1.93M in coupon revenue. 12% sitewide offer. Highest volume of any promo.
153 purchases, $593 CPA over 14 days. 86 BIGSAVE coupon uses at 12.1% avg discount.
56 orders. $609K revenue. No dedicated ad campaign. On-site promotion only.
131 coupon uses (Mar 23–31) across BIGSAVE, FLASH15, and DYO10 on $44,859 ad spend.
| Metric | PC-1 | PC-2 | PC-3 | FLASH-1 | PC-4 |
|---|---|---|---|---|---|
| Ad Spend | $63,073 | $103,018 | $90,666 | — | $19,948 |
| Meta Purchases | 56 | 160 | 153 | — | 27 |
| Coupon Uses | 67 | 272 | 86 | 56 | 13 |
| Revenue (Coupons) | $443K | $1.93M | $613K | $609K | $94K |
| ROAS | 4.97x | 9.71x | 11.15x | — | 8.34x |
| CPA | $1,126 | $644 | $593 | — | $739 |
| AOV (Meta) | $5,598 | $6,254 | $6,607 | $10,881 | $6,160 |
| Avg Discount | 10.0% | 12.0% | 12.1% | 14.7% | 10.0% |